With growing pressure to prove marketing effectiveness, measurement has become a necessity for marketers. This session looks at how asset management marketers can identify the data that truly reflects performance. We’ll explore how attribution models are evolving, how to present metrics that resonate with senior stakeholders, and how to link activity to commercial outcomes in a credible and defensible way.
This session focuses on how marketers can translate insight into clear, persuasive narratives that engage boards, CEOs and CFOs. We’ll look at how to frame marketing outcomes in business language, demonstrate strategic value, and communicate confidently in environments dominated by investment and performance metrics.
Great attribution and storytelling only have a lasting impact if they shape how marketing operates day to day. This session explores how asset management firms can embed a genuine performance culture where data, creativity and accountability work together in the business. We’ll look at how teams are evolving their skills, structures and martech stacks to stay agile and evidence-led, and how leaders can turn this into a habit across marketing functions.