The Financial Services Forum has teamed up with Target Internet to provide a bespoke AI Training workshop to allow marketers to maximise the full potential of artificial intelligence.

This three-part course will give marketers a comprehensive overview of the ways that AI can be leveraged and will delve deep into sourcing buy-in and mitigating risk, prompt engineering and navigating compliance, and workflow automation.

Throughout the sessions you will be presented with practical and hands-on examples to aid in your learning, and will be able to put the theory into practice through a range of interactive exercises.

Why Attend?

By the end of the series, you’ll:

• Understand the strategic impact of AI on financial services marketing, including how to drive efficiency, improve customer engagement, and stay ahead of industry trends.

• Learn how to use AI responsibly and compliantly, with clear guidance on navigating FCA regulations, GDPR, data governance, and ethical considerations.
• Gain practical skills in prompt engineering and workflow automation, enabling you to create effective AI-driven content and streamline marketing operations without compromising compliance.
• Explore real-world use cases and hands-on techniques for content generation, segmentation, customer journeys, and internal processes—tailored specifically to regulated financial environments.
• Build confidence to lead AI adoption within your organisation, with tools to gain buy-in, implement safeguards, and ensure transparency, traceability, and auditability across AI initiatives.

Spaces are limited, so don’t miss your chance to upskill and take your performance marketing to the next level!

 Workshop dates:

Tuesday 09 September 2025

Wednesday 08 October 2025

Tuesday 04 November 2025

Each session qualifies for 4 hours of structured CPD. Attending all three sessions will provide you with 12 hours of structured CPD.