Stef Keynon, ABI
Stef Keynon
Head of Campaigns and Marketing
ABI

As Head of Campaigns and Marketing, Stef is responsible for the delivery of multi-channel campaigns across the ABI policy landscape, using data-driven insights to drive change and enhance the reputation of the ABI, our members and the wider insurance and long-term savings sector. Having led on public affairs and stakeholder engagement for the ABI since 2017, Stef became Head of Campaigns and Marketing in August 2020.