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Arrivals & Registration
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Laying the Foundations

Before you even begin your project, how do you collate your ideas together and set an ambitious yet realistic strategy - one which you can easily sell to the decision makers in your organisation to secure their support?

Speakers
Head of Digital Marketing, Digital Platforms and Data Enablement
Legal & General Investment Management
Head of Institutional Marketing, EMEA
JP Morgan Asset Management
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Keeping it Real

It's important to set regular and achievable goals that can be continuously measured during your project. The roles of continuous iteration and measurable success are invaluable in keeping team morale high for the duration of the project, so - how do you keep things real?

Speaker
CEO
Ultimedia
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Coffee & Networking Break
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Navigating Digital Success: A Journey Through Digital Transformation in Marketing

What does success actually look like? With case study examples of projects across the financial services industry that exemplify digital transformation best practice, we shine a light on what success looks like and what you should be looking for.

Speaker
Director, Head of Marketing & Proposition
Arbuthnot Latham
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5 Things you Wish you’d Thought of Before Starting That Digital Transformation

Transformation programmes are hard, any as the stats show many end up going nowhere. Often programmes are set up to fail before anything’s built through poor advance planning and a lack of common understanding, resulting in wasted time and money.

But don't worry, there are steps you can take to increase your chances of success and some fail-safe mechanisms you can use to tackle potential roadblocks that come your way.

Join Andy Farmer from DCX, who’ll share some of the “dos and don’ts” and “goods and bads” from his extensive experience guiding organisations through digital change.

Speaker
Strategy & Consultancy Partner
Paragon DCX
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Networking & Departures