Technology has changed marketing as we know it forever. Most marketers report that they now use at least 5 martech tools each day (Welcome, 2021).

But, whilst software and tech solutions are now intelligent enough to autonomously manage and report on the lion's share of ‘traditional’ marketing operations, our attention has been turned to optimization: seeking better, leaner processes; deeper insights and enhanced customization.

In 2021, our challenge is to create tech stacks that are innovative and more productive, enabling marketing teams to identify new data and behavioural trends, improve CX and use budgets more effectively than ever before.

Join us on Wednesday 21 April 2021 for a half-day digital conference from 0900-1230. We'll be hearing from expert marketing software and technology providers, alongside marketing leaders from financial services businesses, to discuss the challenges, eureka moments and case studies that will help you drive your marketing tech stack in 2021.