Morgan Reavey is Head of Performance Marketing at TSB, responsible for Data driven Marketing in all of TSB’s channels. Passionate about the customer being at the heart of the design of all customer journeys. Focused on improving the customer experience, using data and analytics across owned and bought channels, increasing the reach and relevance for customers and prospects. Morgan is Marketing post Grad educated and held senior data roles at TSB & Lloyds Banking group covering Analytics, Strategy, research, latterly omnichannel CRM delivery. Morgan outside of work can be found listening to Vinyl records.