Find out who scooped a winning gong in 2024.

1. Best Innovation in Marketing

WINNER – Skipton Building Society – Skipton’s Track Record Mortgage

Highly Commended – AIG Life – OneChat: Unlocking the Value of Protection

2. Best Innovation in Product

WINNER – AIG Life – Smart Health

Highly Commended – Succession Wealth & Aviva – Beyond Advice
Highly Commended – Phoebus Software Solutions – Launch of Phoebus 2.0 – A New Loan and Savings Servicing Application

3. Best Innovation in Customer Service

WINNER – T. Rowe Price – T. Rowe Price and League Managers Association Partnership

Highly Commended – Wesleyan – Wesleyan Member Rewards

Highly Commended – Vanguard & Hub Agency – Empowering Advisers, Enriching Investors: The Vanguard 365 Revolution

4. Best Innovation in Use of Technology

WINNER – Legal & General

Highly Commended – Target Group

5. Best Innovation in Channel or Format

WINNER – AXA Investment Managers & Croud – Transforming Thought Leadership for AXA IM: Authorship Reimagined

Highly Commended – AIG Life – OneChat: Unlocking the Value of Protection

Highly Commended – Future Financial Adviser

6. Best Innovation on a Small Budget

WINNER – AIG Life – OneChat: Unlocking the Value of Protection

Highly Commended – UK Finance – Take Five to Stop Fraud – Scam Bingo
Highly Commended – M&G Investments – Ampersand

7. Best Digital Transformation Project

WINNER – Alphix Solutions – Redefining the Marketing Campaign Process with Artificial Intelligence and Automation

Highly Commended – BNY Mellon Investment Management – UK Adviser Site Launch

8. Best Use of AI or Automation

WINNER – Royal London & LOOP Agencies
WINNER – xDesign – xDesign Further Enhances MoneySavingExpert’s App with the ChatGPT Chatbot

Highly Commended – Model Office – Model Office AI Governance, Risk and Compliance Reg Tech

9. Most Innovative Approach to Consumer Duty

WINNER – Quilter – Promoting Customer Understanding using the CLEAR Toolkit
WINNER – AIR with Moreish Marketing– A Friend in Need is a Friend Indeed

Highly Commended – Toluna Harris Interactive – A Duty to Collaborate

10. Most Transformative Use of Data Insight

WINNER – BNP Paribas Asset Management – Lead and Engagement Scoring Model

Highly Commended – Snoop – SpendMapper 

11. Most Transformative Agency Model

WINNER – My Home Move Conveyancing, Insights: IB, Strategy & Brand Development: Moreish Marketing – Guiding you into your New Home

*JUDGES’ SPECIAL AWARDS*

12. Most Innovative Company of the Year

WINNER – Fundamental Media

13. Best Creative Leap

WINNER – M&G Investments – Ampersand

14. Best Innovation in B2C

WINNER - Succession Wealth & Aviva – Beyond Advice

15. Best Innovation in B2B

WINNER – AIG Life – OneChat: Unlocking the Value of Protection

16. Most Innovative or Transformative Idea

WINNER – Future Financial Adviser