David has been a judge on the FSF innovation awards since their inception and brings over 40 years of experience in developing financial services brands and their product and marketing communication strategies. He started his career as a commercial artist and spent 3 years at St Martin School of Art studying Graphic Design and Information Architecture. He then spent 8 years working on the creative side of the industry at agencies including Saatchi and Saatchi and TMW before becoming Creative Planning Director for Carlson Loyalty and then setting up his own digital agency. Over the years he’s worked on some significant campaigns including the re-launch of British Airways Executive Club globally, where he managed 20 regional centres and their strategic output across 135 countries worldwide. As well as launching BT’s first internet service via ISDN back in 1993 However, David’s real passion has always been financial services, so his work has covered most well-known financial services brands including Amex and Aviva, through to Zurich and across every most categories whether commercial or retail Banking, capital markets, investments, insurance and protection