Lindsey is the Head of Marketing at Defaqto, the UK’s most trusted source of financial product and market intelligence, supporting financial institutions, intermediaries and consumer to make smarter financial decisions. With over 25 years’ marketing and brand experience, she has spent nearly 18 of those working in the financial services sector. Before joining Defaqto, Lindsey worked in senior marketing roles at Lloyds Banking Group and has proven brand transformation, customer experience and segmentation, proposition development and marketing communications skills. A passionate customer & brand champion, Lindsey has led the marketing remit at Defaqto since joining in 2018. Successes during her time at Defaqto include winning the 2021 Financial Services Forum award for Most Effective Business to Business Campaign with ‘Defaqto Engage: financial planning with no loose ends’ and in 2023 rebuilding the Defaqto website and refreshing the Defaqto brand to reflect its mission to help everyone make smarter financial decisions.