You either die a hero or live long enough to see yourself become the villain - unless you're a marketer of course, in which case you're the villain by default. 

In the unlikely event that your company takes a reputational hit, Tony Langham will share his best practice for managing, overcoming and even resurging from negative publicity, an invaluable set of learnings for any marketer.

In this session, we explore the ins and outs of what make a great digital campaign work, and the key things to remember are when trying to reach digital perfection. 

This session will explore Gen Z's financial literacy in an era where social media is increasingly prevalent. We will look to focus on sources of financial advice, the impactful role of finfluencers in building their financial education and how wealth managers can strategically use media content to resonate and engage with this digitally savvy generation.’

Joined by Claire Barker of Brooks Macdonald, we delve into what inspired her to launch this new project, the successes and learnings from building it from scratch and how you can turn a new prject from an empassioned idea on paper into reality.