Insights from behavioural economics and behavioural science underpin many of the changes in financial services regulation over the last 15 years. We know more than ever before about how consumers process information, react to choice architecture, and make decisions. Through the Consumer Duty, the FCA is deploying advanced behavioural tools and frameworks to protect consumers from harm. This session will explore how the FCA assesses customer communications and customer journeys, and the implications for marketers.

In an era where brand activism is not just valued but expected, how do you shape and share your company’s stance on critical societal issues? This session will help you consider how to maintain the balance between corporate responsibility and brand identity, learn how to engage with constructive internal dialogue and navigate the complexities of brand activism where even doing the right thing can be misunderstood or in some cases weaponised.

As AI continues to advance at rapid rates, marketers are realising the huge potential lying right in front of them. Away from dramatic notions of rogue robots and chuckle-inducing AI images of people with too many arms is a wealth of untapped potential - from content generation and generative capabilities to algorithmic processing powerhouses. this session will explore but a few of the innovative ways in which marketers can work with AI to achieve new levels of success.