Awards for Marketing Effectiveness Shortlist 2020
The Financial Services Forum Awards for Marketing Effectiveness are one of the industry’s most sought-after prestigious accolades, not least because the criteria for entry is rigorous, quantitative and evidence based.
In these awards, it is marketing effectiveness that counts. All activities compete equally – a small regional promotion has as much chance of winning as an international multi-execution campaign.
As ever, these categories were hotly contested. Congratulations to those who made it through to the shortlist. And, as one of our judges noted 'if you’re not shortlisted this year, know that you were in good company’.
Brand Strategy
Skipton Building Society, Finding our good place
Vanguard with AML, V for Value
Business to Business Campaign
Fidelity (with Teamspirit), No Such Thing as Average
LV=, IP WORKS
Key Partnerships and Moreish Marketing, Help Your Clients See the Financial Potential in their Homes
Nucleus Financial, The Nucleus Book of Suitability for Advisers
Content Marketing
Janus Henderson, Janus Henderson Investment Trust Content Marketing
UBS, Nobel Perspectives: Asking the Questions That Shape Our World
Wesleyan Financial Services, The Next Step
Corporate Social Responsibility
Canaccord Genuity Wealth Management, #wecandothis
Phoebus Software Ltd, Phoebus Software's Ongoing Commitment to Corporate Social Responsibility
Customer Experience
There is only one standout commended entry for this category
Data & Analytics
AXA Investment Management, Boosting Engagement Through Data
Janus Henderson, Janus Henderson Investment Trust Content Marketing
Digital Campaign
AXA Global Healthcare with Oban International – Selling Private Medical Insurance and Peace of Mind to Expats
Fidelity International, Be Ready for Whatever Life May Bring
Vanguard with AML, V for Value
Integrated Advertising Campaign
Fidelity International with Teamspirit, No Such Think as Average
Fidelity International, Wider Reach, More Emotion
International Campaign (non-UK marketing activity)
AXA Global Healthcare with Oban International, Selling Private Medical Insurance and Peace of Mind to Expats
Planet, El Corte Ingles Drive to Store Campaign
New Product, Service or Innovation
AIG Life, AIG Life Smart Health
Cardtronics, Cardless Cash – Supporting the Vulnerable During the Pandemic
Kensington Mortgages, The Hero Mortgage Launch
TSB, Fraud Refund Guarantee
Public Relations
Santander with FleishmanHillard Fishburn, The Future of the Home Ownership Dream
Luther Pendragon, Moonshot: Getting Front Page Coverage for a Boutique firm
Relationship Marketing
There is only one standout winner for this category
Sponsorship
AIG Life, This is for Them - AIG Life with the All Blacks
Standard Life (with Teamspirit and Material), Making the Invisible Visible
Use of a Limited Budget (below £50K campaign spend)
First State Investments, Global Listed Infrastructure Campaign
Legal & General, In conversation with...
NextWealth and Fidelity FundsNetwork, IFA DNA
Nucleus Financial, The Nucleus Book of Suitability for Advisers
All entries have been automatically considered for the Judges' Special Awards, so don't forget to check to see if you've been shortlisted for those categories here.