David has advised leading investment firms for over 30 years on how to grow, protect and manage their reputations. His experience spans public and private markets, working with asset managers, investment trust boards, private equity firms, wealth managers and hedge funds. A former analyst, he brings a deep understanding of financial markets and an instinct for storytelling that engages stakeholders and supports long-term brand building. As a director and senior practitioner at Lansons, he plays a central role in the evolution of the consultancy’s asset management offer. He also co-hosted the podcast series (mis)Conduct, Money & Reputation in partnership with law firm Katten, exploring real-world cases of misconduct in the investment industry and the reputational impact that followed.