How can you make the most of your social media campaigns? In this case study session, we’ll look at a real life example of a social media campaign that has been proven successful, and share top tips and takeaways for marketers on how to improve their own social campaigns.

With exciting advancements in AI and synthetic data, how has the research space changed and adapted to these new developments? Joined by research and insight agency Opinium, this session will explore how research agencies are leveraging these new developments, and how these could lead to better research data for marketeers.

If content-related problems regularly give you headaches, ditch the paracetamol and reach for AI solutions instead! Content is one of the most effective ways to inform, educate and sell, yet it is also an extremely saturated landscape. With many marketers struggling to create content that reaches and informs audiences in a timely and engaging manner, this session – led by communication experts Fiducial – will address how a blend of human-led AI solutions can overcome common challenges faced in content creation, including:

- Ensuring your content offers value to your consumers

- Getting your content to cut through in a saturated environment

- Setting the right tone for your audience

- Effectively promoting your content offering

In Partnership With:

How can you build a marketing team that’s set up for success using only the talent you already have? In this session, Kathryn Pinner will delve into how she began her role at Royal London Asset Management by doing exactly that, and how you can best showcase and utilise the existing talent among your business to create your own effective marketing team.

In this session Allica Bank will walk through their brand refresh and share the lessons and insights learned, as well as the impact this has had on clients and the overall business.