As a Behavioural Architect Manager at Cowry, Sam defines and runs our projects to tackle businesses’ behavioural challenges. He does this by analysing existing behaviours and contexts relevant to our clients, before designing practical behavioural solutions by translating and applying the research, insights and frameworks from behavioural science.

Sam has worked in behaviour change professionally for over 7 years. He started his career at PwC delivering organisational change in transformation, technology and cultural change programmes for national and international clients’ public and private sector clients.