During her BSc in Psychology at the University of Bristol, Emily was a part of the research team at the Tobacco and Alcohol Research Group, where she studied cognitive changes and behavioural biases associated with alcohol consumption. She subsequently pursued a MSc in Behavioural Economics.

Throughout the programme, she focussed on rationality, behavioural frameworks and individual differences in financial decision-making. Emily is passionate about preserving scientific rigour in commercial contexts.

At Cowry, she aims to bridge the gap between academic literature and fluent customer journeys.