About Marketing Effectiveness Categories


Entries are made via a 1000-word submission, answering seven key questions with robust and quantifiable data. Submissions are open to financial services brands and organisations, or their agencies, worldwide.

Entries for the same campaign can be submitted into multiple categories, but each submission should be written specifically for that purpose.

All entries are automatically considered for Judges' Special Awards; Consumer Insight, Customer Experience, Marketing Learning and Marketing Excellence


Entries are at a cost of £250 + VAT each.


Entry deadline: Tuesday 27th July 2021 at 5pm

Brand Strategy

Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.

Please note that the total word count for your entry must be no more than 1000 words. This category look specifically at the most effective activation of a brand strategy campaign.

This category is now closed

Business to Business Campaign

Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.

Please note that the total word count for your entry must be no more than 1000 words. This category looks specifically at the most effective use of a business to business campaign.

This category is now closed

Content Marketing

Open to financial services organisations, creative agencies and technology providers, worldwide. You do not have to be a Member of The Forum to enter. Please note that the total word count for your entry must be no more than 1000 words.

This category looks at the most effective use of a content marketing campaign.

This category is now closed

Data and Analytics

Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter. Please note that the total word count for your entry must be no more than 1000 words.

This category look specifically at the most effective use of data and analytics for the benefit of the customer and/or the business.

This category is now closed

Digital Marketing Campaign

Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.

Please note that the total word count for your entry must be no more than 1000 words. This category look specifically at the most effective use of a digital marketing campaign.

This category is now closed

Integrated Campaign

Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.

Please note that the total word count for your entry must be no more than 1000 words.

This category looks specifically at the most effective use of an integrated marketing campaign, which may encompass social media and digital advertising, as well as more traditional formats such as television, print and outdoor.

This category is now closed

International Campaign (Non-UK Marketing Activity)

Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.

Please note that the total word count for your entry must be no more than 1000 words.

This category looks at the most effective use of a non-UK marketing campaign.

This category is now closed

New Product, Service or Innovation

Open to individuals and organisations worldwide. You do not have to be a Member of The Forum to enter. Please note that the total word count for your entry must be no more than 1000 words.

This category will reward the new product service or innovation that was launched in an effective and quantified manner, with a subsequent significant impact on the business or customer.

This category is now closed

Public Relations

Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.

Please note that the total word count for your entry must be no more than 1000 words. This category look specifically at the most effective use of a PR marketing campaign. 

This category is now closed

Sponsorship

Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter. Please note that the total word count for your entry must be no more than 1000 words.

This category looks at the most effective use of sponsorship. We recognise that the benefits from sponsorship initiatives are softer, so we are happy to consider qualitative as well as quantitative information in questions 6 and 7.

This category is now closed

Social Media

Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.

Please note that the total word count for your entry must be no more than 1000 words.

This category celebrates the most effective social media campaign.

This category is now closed

Use of a Limited Budget (below £50K campaign spend)

Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.

Please note that the total word count for your entry must be no more than 1000 words.

This category looks specifically at the most effective campaign produced on a limited budget (below £50k campaign spend)

This category is now closed

ESG Strategy

Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.

Please note that the total word count for your entry must be no more than 1000 words.

This category looks at the most effective ESG strategy. We recognise that in today’s world ESG is a necessity rather than a “nice to have”. ESG should be demonstrated not just to customers and clients but built into the pillars of the organisation itself.

This category is now closed

Contact

For event information:
Gill Excell
Senior Event Coordinator
020 7484 9769
For sponsorship enquiries:
Ali Brancal
Membership and Business Development
0207 484 9766
For table sales:
Carl Christopher
Delegate Sales
0207 484 9873