About Marketing Effectiveness Categories
Entries are made via a 1000-word submission, answering seven key questions with robust and quantifiable data. Submissions are open to financial services brands and organisations, or their agencies, worldwide.
Entries for the same campaign can be submitted into multiple categories, but each submission should be written specifically for that purpose.
All entries are automatically considered for Judges' Special Awards; Consumer Insight, Customer Experience, Marketing Learning and Marketing Excellence
Entries are at a cost of £250 + VAT each.
Entry deadline: Tuesday 27th July 2021 at 5pm
Brand Strategy
Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.
Please note that the total word count for your entry must be no more than 1000 words.
This category look specifically at the most effective activation of a brand strategy campaign.
Business to Business Campaign
Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.
Please note that the total word count for your entry must be no more than 1000 words.
This category looks specifically at the most effective use of a business to business campaign.
Content Marketing
Open to financial services organisations, creative agencies and technology providers, worldwide. You do not have to be a Member of The Forum to enter. Please note that the total word count for your entry must be no more than 1000 words.
This category looks at the most effective use of a content marketing campaign.
Data and Analytics
Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter. Please note that the total word count for your entry must be no more than 1000 words.
This category look specifically at the most effective use of data and analytics for the benefit of the customer and/or the business.
Digital Marketing Campaign
Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.
Please note that the total word count for your entry must be no more than 1000 words.
This category look specifically at the most effective use of a digital marketing campaign.
Integrated Campaign
Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.
Please note that the total word count for your entry must be no more than 1000 words.
This category looks specifically at the most effective use of an integrated marketing campaign, which may encompass social media and digital advertising, as well as more traditional formats such as television, print and outdoor.
International Campaign (Non-UK Marketing Activity)
Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.
Please note that the total word count for your entry must be no more than 1000 words.
This category looks at the most effective use of a non-UK marketing campaign.
New Product, Service or Innovation
Open to individuals and organisations worldwide. You do not have to be a Member of The Forum to enter. Please note that the total word count for your entry must be no more than 1000 words.
This category will reward the new product service or innovation that was launched in an effective and quantified manner, with a subsequent significant impact on the business or customer.
Public Relations
Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.
Please note that the total word count for your entry must be no more than 1000 words.
This category look specifically at the most effective use of a PR marketing campaign.
Sponsorship
Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter. Please note that the total word count for your entry must be no more than 1000 words.
This category looks at the most effective use of sponsorship. We recognise that the benefits from sponsorship initiatives are softer, so we are happy to consider qualitative as well as quantitative information in questions 6 and 7.
Social Media
Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.
Please note that the total word count for your entry must be no more than 1000 words.
This category celebrates the most effective social media campaign.
Use of a Limited Budget (below £50K campaign spend)
Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.
Please note that the total word count for your entry must be no more than 1000 words.
This category looks specifically at the most effective campaign produced on a limited budget (below £50k campaign spend)
ESG Strategy
Open to financial services organisations, Fintech companies and technology providers, worldwide. You do not have to be a Member of The Forum to enter.
Please note that the total word count for your entry must be no more than 1000 words.
This category looks at the most effective ESG strategy. We recognise that in today’s world ESG is a necessity rather than a “nice to have”. ESG should be demonstrated not just to customers and clients but built into the pillars of the organisation itself.