With AI transforming the way people search and interact with brands online, this session will explore the practical steps that marketers can take today to future-proof their brands and keep reaching their audiences. From SEO structure to strategy and omnichannel measurement, we’ll learn how marketers can prepare themselves for the era of AI-enabled discovery.

After over two years out to the public, Hiscox's "Most Disastrous Campaign Ever" remains a celebrated example of what a successful brand campaign looks like. How do you go about launching such a bold campaign, what are the things to consider when doing so and, if it were to be launched again, what would Hiscox do differently this time?

Details Coming Soon

Mark will explore what genuine creativity as a strategic choice looks like, and how marketers can embed creative thinking and processes within the wider marketing function and the benefits of doing so.

What does effective paid media look like in today’s fragmented digital landscape? This session will explore how to set clear objectives, select the right channels, and align creative, targeting and measurement to build strategies that support both short term performance and longer term brand growth.