With AI transforming the way people search and interact with brands online, this session will explore the practical steps that marketers can take today to future-proof their brands and keep reaching their audiences. From SEO structure to strategy and omnichannel measurement, we’ll learn how marketers can prepare themselves for the era of AI-enabled discovery.

Alex will delve into and dissect some of the biggest marketing moments of 2025 and 2026 so far, picking apart what made things work, why some campaigns failed, and what marketers can learn from the successes of the past year.

AI is moving beyond simple prompts into autonomous systems that can execute end-to-end marketing tasks. Agents executing tasks has quickly become commonplace. In this session, you’ll see a live demo of AI agents that analyse content opportunities, validate insights, and generate branded, ready-to-publish assets through structured workflows. From building a trusted data layer to creating ready-to-publish assets, we will show how these systems can work in practice. Learn how this evolution from one-off tasks to orchestrated systems is reshaping financial content creation and what it means for the next generation of marketer

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Mark will explore what genuine creativity as a strategic choice looks like, and how marketers can embed creative thinking and processes within the wider marketing function and the benefits of doing so.

What does effective paid media look like in today’s fragmented digital landscape? This session will explore how to set clear objectives, select the right channels, and align creative, targeting and measurement to build strategies that support both short term performance and longer term brand growth.