Emily is a strategic marketing professional with 12+ years’ experience in the financial services industry, starting her career in the insurance sector in Australia then moving to the UK and gaining experience in the pensions industry before moving into asset management in 2013. Emily has proven experience in developing strategic plans across the institutional, intermediary and direct client segments and combines her investment knowledge with strategic thinking, leadership, planning and execution to deliver omni-channel campaigns and projects. Emily is motivated by developing marketing strategies that align client outcomes while driving business strategy. Her previous experience includes AXA IM and M&G.