This is a separate category from our main awards, which require you to detail a single marketing campaign and evidence its effectiveness. For this award, we want to hear about the role of culture, innovation, collaboration, and driving change in your marketing team.

We also want you to tell us how your department have been integral in driving core objectives within the wider business or external financial services landscape. This special category aims to recognise the collective endeavours of the marketing team - and the important role that the group’s unique talents and vision play in creating outstanding marketing.

The jewel in the Awards for Marketing Effectiveness Crown: we want to hear about this year’s exceptional senior marketing leaders in the financial services industry. You can nominate yourself, a colleague or a client for this award.

In view of the depth of experience and the sustained marketing success that the judges are looking for, it is unlikely (but not by any means unheard of!) that many people under the age of 30 will be able to demonstrate the required combination of outstanding marketing ability and long-term performance. Please bear this in mind when considering your entry.

This category recognises a rising star within the financial services industry, who is showing signs of being an exceptional and innovative marketer.

Those nominated must be under 30 years of age on 31 December 2024.